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The original item was published from 12/4/2020 2:54:00 PM to 12/5/2023 1:15:23 PM.

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2020 - Spotlight - Main Street

Posted on: July 6, 2020

[ARCHIVED] Victoria Main Street Program designated as Main Street America Affiliate

Victoria Main Street Program logo

The Victoria Main Street Program has been recognized as one of 341 Main Street America Affiliate programs for 2020.

The Main Street Program has received this designation since 2012. The affiliate program recognizes Main Street Programs that subscribe to Main Street America’s four-point Main Street Approach of economic vitality, promotion, organization and design.

“Main Street America is the governing body for all the Main Street Programs,” said Victoria Main Street Program Director Danielle Williams. “They keep all the affiliate programs connected to each other and provide guidance for us to build our local program using methods that have been successful in other communities.”

Affiliates are able to network with other programs around the nation and access exclusive conferences, webinars and other tools to aid in program development

“We are proud to acknowledge this year’s 341 Main Street America Affiliate programs and their commitment to the revitalization of their commercial districts,” said Patrice Frey, President and CEO of the National Main Street Center. “Especially during these difficult times, these Main Street programs will be crucial to strengthening their economies and ensuring their downtowns remain vibrant in the years to come.”

The Victoria Main Street Program is in the process of establishing subcommittees to focus on each of the four points during the implementation of the upcoming downtown master plan.

“Downtown areas are the heart and soul of local communities,” Williams said. “It’s been proven that if a city has a successful downtown, with thriving retail options and residential properties, the whole city will grow and develop as a result.”

To learn more about the Victoria Main Street Program, go to

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